... Connecting Grants Pass merchants with local customers ...

When you choose Rogue Valley Group for your online marketing campaign, you get much more than a banner on a web site.

Your message will be seen on our network of local web sites including:

• I Love Grants Pass.com
• Grants Pass 411.com
• Grants Pass Climate.com
• GP Oregon.com
• Rogue Valley Horses.com
• JoCo-Scanning.info
• City of Grants Pass.com
• Grants Pass Explorer.com

We are continually expanding as we add more Grants Pass web sites to our local network, increasing the reach and effectiveness of your campaigns.

Also included with every purchase is a listing on Grants Pass 411 with a FREE upgrade to the next higher level. (For the duration of your campaign.)

Why advertise with us?

• Established traffic - Get up to 1,000 impressions a day or more starting on Day One. No waiting for results!
• Value - Our rates are highly competitive and represent the most cost-effective way of reaching your local online customers.
• Control - Manage your campaign by setting daily impression limits.
• Options - Run your campaign your way. You can feature a single banner or try several in rotation at the same time. Use your impressions ANY way you want.
• Reports - Your advertiser login includes access to REAL-TIME reports so you can measure your results. No waiting until tomorrow for a report to be generated.
• Stay Local - Keep your money in Grants Pass. We live and work in Grants Pass so we're close by if you need help!

Click here to see all banners currently in rotation.

Getting Started

Getting your banner up and running is easy.

Before you begin, you will need to have a web site or landing page. If you need a web site, try Rogue Valley Group.

First, purchase a block of impressions from the Rate Card below.

Then, email ALL of the following to complete your order:

• 468w x 60h banner image. (See specifications below.)
• Desired daily impressions limit. If not specified, your campaign will run at full speed. (1,000 or more impressions per day.)
• ALT Text (up to 60 characters). This is displayed in browsers with images disabled or when the mouse pointer lingers on your banner.
• Linking URL. This is the go-to destination when your banner is clicked.

Then click here to contact us: Contact Us

Your account will be operational by the next business day. You will be notified by email with your advertiser login (username and password).

Note: All advertising is subject to editorial review to meet acceptable standards. (No offensive themes or graphics will be accepted. No adult links.)

468w x 60h Pixel Banner Advertising - Rate Card

Payments are accepted via PayPal. This method is secure (we do not have access to your credit card information) and is for a SINGLE transaction only. (Not recurring.)

Click here for banner availability and pricing

Usage example:

Set your daily "impressions spend" at 500 per day. With the 100,000 plan that's enough impressions to last 200 days.

With prices THIS low you can't afford to wait. Local online customers are waiting to click your banner!

Support a local company, help local charities and reach local customers. It's a win-win-win!

CPM is "Cost Per Thousand" ad impressions, an industry standard for measuring and selling ads on web sites. The 'M' is taken from the roman numeral for "thousand."

Banner Specifications

Creative Size - 468w x 60h pixels. Banner will appear in random rotation on the top of every page.

File Size - Banners must be 30k or less.

Format - Static images (JPG or GIF) or animated GIFs.

Animation - GIF89a is the standard animation format. We impose no limit to the amount of times that an animation can repeat (or loop) so long as total file size falls under the 30k limit. Creatives should not include transparent backgrounds and frame disposal needs to be set to "do not dispose."

ALT Text - Must be provided and cannot exceed 60 characters (including spaces and punctuation).

Linking URL - A working URL (target web page) must be provided.

Border - No border will be displayed via HTML. If a border is desired it should be incorporated into the design.

Testing - All creatives must function properly on popular versions of web browsers like Internet Explorer and Firefox.

Internet Campaigns 101

If you've never advertised online before, here are some basic things you might want to know.

Calculating Your CPC

CPC = Cost Per Click.

When you run an online campaign, what you really want to know is how much you pay for each click to your web site. You also want to make sure those clicks are "targeted," which is another way of saying they are good, qualified leads. In other words, not just random traffic.

Let's look at a typical example. In this sample campaign, we will assume we have a block of 200,000 impressions. The standard response rate to banner advertising may vary from 0.03 percent to 0.08 percent.

Of course, the banner itself will have a huge impact on the response rate. How well does it target its intended audience? Does it offer special savings or incentives to click? Is it well designed, eye catching and appealing? All these factors and more will play a big part in the response rate.

Based on our 200,000 impressions and the typical response rates, we can assume that we will receive anywhere from 60 to 160 clicks from our campaign. If we spent $200 on our campaign then that would be $3.33 CPC and $1.25 CPC respectively.

This is how to calculate CPC assuming 0.6 percent CTR (Click-Thru Rate):

200,000 impressions X 0.0006 CTR = 120 clicks

$200 campaign cost / 120 clicks = $1.67 CPC